Our History

The History of the Great White Way Bridal Salon

GWW Store Front

The "award winning" Great White Way Bridal Salon is located in Watertown, Connecticut,in the Beautiful Litchfield County. White Way was founded by Carmella "Mell" Buonauto in 1991, as a tiny accessory shop, situated within another retail store. From 1991 to 1999 the little shop grew into the largest accessory shop in Connecticut!

Within the first three years we took over occupancy of all four retail shops at the Main Street location. The entire shop became a Bridal Salon. Business has flourished ever since. Our tradition of "smiling service" and our dedication to those we serve has prompted our brides and other clientele to refer their friends and family members to White Way for bridal, bridesmaids, junior bridesmaids, flower girls, prom and social occasion dresses. Tuxedo rental, expert alterations, shoes, jewelry & accessories finish off our promise of full....smiling service. Our constant customer care efforts have been rewarded with regional clients voting White Way "Best of Weddings" in the Knot's on line annual award two years in a row...2008 & 2009/

In 1999 John Michael Mancini joined The Great White Way as a full partner. Bridal gowns were introduced into the mix, and within the first year the gown business all but took over the little shop. ("Mickey" resigned in 2007,due to circumstances beyond his control,  but his creative impact on White Way remains constant)  Our steady growth has propelled us into a one stop full service salon. The sad update to the story of a beloved partner, friend and colleague is that he passed away on May 14, 2008.  Mickey is missed and remains always in our hearts & prayers.

Michael with Bride Trying on Veils

Michael with Bride & Veils

SOME MEMBERS OF THE WHITE WAY TEAM OF 2009!

Mell Buonauto, Barbara Laneville, Maria Romero and Shirley Stopper

The Great White Way Bridals of Watertown takes great pride in their second time win of the coveted "Best of Wedding's" Knot Award. 2008 & 2009. Taking bows are four members of the original White Way Team. Seated (right) are, Mell Buonauto, owner, (left) Barbara laneville, Manager. Standing (left) are Head Bridal Consultant, Maria Romero, and (right)consultant Shirley Stopper.

"It is with much gratitude and pride that the staff and management of the Great White Way accept this award.  The entire team wishes to thank those we serve who voted to honor us once again." - Mell Buonauto

Best of Weddings Knot Award 2009

Signature Brides

 White Way Brides in Dresses to Build A Deam On

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The Chic Place For Any Social Occasion